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Is your marketing strategy stuck between numbers and nuance? 🤔 Convince & Convert’s Managing Director, Zontee Hou, joins Jennifer Mancusi on Marketing, Demystified to reveal how to turn customer data into authentic, meaningful connections. 💡 Drawing insights from her book Data-Driven Personalization, Zontee explores: 📊 How to harness data without losing the human touch. ✨ Creative ways to use insights for deeper engagement. 🤝 Building strategies that balance logic and emotion. Listen now: https://heyor.ca/ED11lT

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Ready to evolve from sending random emails to running effective, impactful campaigns in Marketo Engage? Join Alysha ⚡️Khan (Etumos Campaign Operations Manager) Max Garrett, MBAITM and Enrico de Leon, Jr. on July 23 at the #AdobeMarketo Deep Dive as they walk through the entire campaign process, from developing the campaign strategy and project planning to building and executing in Marketo to reporting on the results. You’ll walk away with an actionable, scalable blueprint for running your next campaign more effectively and strategies on how to leverage Marketo Engage’s features for easy campaign reporting. Register now > https://lnkd.in/eTugMxpT #MarketingAutomation #MarketingOperations #Marketo #MarketoEngage

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Do you need to build a Voice of the Customer (VoC) program, or want to mature an existing program? Merkle's Jas Singh and Katie Wallace discuss how brands can take their #VoC programs to the next level in this blog post: https://ow.ly/pntA50SXT2b

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It’s #Workshare Wednesday and we’re focused on account-based marketing. #ABM is a powerful tool that allows brands to target and engage audiences of one, few, or many. April Six creates account-centric ABM programs that combine AI-driven dynamic segmentation with innovations for advanced delivery & reporting. Visit https://bit.ly/3VhcyWF to learn how we’ve leveraged ABM to help B2B brands understand & connect with prospects. And watch for the next case study post showcasing how we helped semiconductor leader AMD transform its acquisition of new accounts through ABM. #agencylife #digitalmarketing

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We view “reporting success” as the ability to see and identify the answers to a few pretty basic questions, but finding the answers can be a real headache for marketing teams using Marketo Engage. This Reporting Success Handbook for #MarketoEngage lays out the foundational steps to help you reach reporting success with the platform. It’s also the outline of best practices that we deliver to many of our clients, so it’s very much tried and tested with success. https://okt.to/dZ6pYV

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According to the Gartner 2024 CMO Spend Survey, 47% of respondents state that their marketing organization is perceived as a cost center at their company, not a profit center. Learn how CMOs can show marketing's value, improve efficiency, and communicate success in Gartner's upcoming webinar. #GartnerMKTG #CMO #Webinar

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Monday means Best of MarTechBot on MarTech. 🤖 Today, MarTechBot helps a reader understand email tactics and CTAs for a lead generation program. Every Monday, Best of MarTechBot gives you can opportunity to see the bot in action, read the advice it dishes to marketers and see how improving the prompt impacts the answer. Read more from this week's Best of MarTechBot: https://lnkd.in/e2JCsAKt P.S. Sign up for the MarTech newsletter to get Best of MarTechBot, weekly job openings, perspectives from 70+ practicing marketers and more, delivered to your inbox. Sign up here 👉 https://lnkd.in/dGJkghCM #ai #aiinmarketing #leadgen #emailmarketing #marketing

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Learn how Digital.ai leveraged TechTarget Priority Engine™ along with BrightTALK® and TechTarget content syndication to identify and engage active buying team members at target accounts through highly personalized marketing content and sales outreach 🏆 ✨ View the full case study: https://bit.ly/4d5V2Lj

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[Exceptional Customer Experiences] Thinking about using #AI and #agile to create an next-level #customerexperience? Consider reading my 5-step guide, published on MarTech to discover how to: 🔸Build a rock-solid data foundation (without the overwhelm) 🔸Break down silos & boost transparency 🔸Leverage AI for deep customer insights 🔸Personalize content with laser focus 🔸Measure results & prove the ROI https://lnkd.in/grpN5gNU

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Get a CMO's opinion on the 9th State of Marketing Report. Read what Salesforce CMO Ariel Kelman has to say about our latest research drop by clicking below. Salesforce Marketing Cloud

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Is AI sabotaging your email marketing? CMSWire Contributor Nav Thethi dives into the risks of over-relying on AI, from bland content to misaligned CTAs. A hybrid approach that blends AI efficiency with human creativity can keep your campaigns personal and effective. https://lnkd.in/ehUxgpN6 Hitachi Vantara | #EmailMarketing #AI

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Discover how to maximize your ROI by seamlessly integrating AI into your martech stack. Our analytics and measurement expert, Laurie Gallien Miller, lays out a roadmap for overcoming AI challenges in martech and unlocking its full potential. Tackle data quality issues, change resistance, and skill gaps to excel in AI-driven solutions with her strategic guide featured on MarTech: https://bit.ly/42410tz

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The real challenge for marketers in 2024 isn’t constrained budgets or lean teams, it's the utilization of existing resources. Grab a copy of our latest report and gather insights from the most effective marketing teams.

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Arthur Lacroix's recent article showcases how Adobe Campaign v8’s new user interface allows marketers to integrate cross-channel campaigns, leverage real-time insights, and elevate their marketing strategies with new use cases. Connect with us to learn more about our services and solutions: https://lnkd.in/gEX56bhB #M2Partners #adobeexperiencecloud #adobecampaign  

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Marketers, are you confused by the patchwork of state data privacy laws? 🤯 This guide by MarTech breaks it all down for you. Learn which laws are in effect now (and which are coming soon) to ensure your marketing strategy is compliant. https://lnkd.in/eZkjmgG5 #dataprivacy #marketingoperations 

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Simple truth: With Recurly, you tap into a wealth of cross-industry subscriber insights. Through advanced analytics, AI, and ML, we provide clarity and foresight. ➡ Learn more: https://bit.ly/4a4qurn #KeepAGoodThingGrowing®️

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As we step into 2025, Zeta Global connected with industry leaders to explore their top priorities for the year ahead. The clear standout? AI 🤖 is paving the way for innovation. No surprise there. #MarketingTrends #2025Goals #AIInnovation

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Make sure no white paper is left behind in 2025. Learn how to unlock the value of your content marketing assets and investments and extend their impact here: https://bit.ly/3XXNLXS #contentmarketing #digitalmarketing #marketing 

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