This one sheet resource is for administrators, consultants, and architects working on new implementations of Marketo with an integration with Salesforce.

A guide featuring recipes for a Marketo - Saleforce buildout, featuring a 20 stage lifecycle model.

A list of fields that need to be created in Salesforce before initiating a sync with Marketo.

Starter spreadsheet to begin writing your own Salesforce to Marketo Data Dictionary, based on standard fields and default mappings.

Build an RFM model to unveil compelling new customer segmentations using transactional data and Microsoft Excel.